Star Consulting Partners with AIESEC to Advance AI Applications in Business and Creative Thinking Among Vinschool Students at BUV
On October 26 and 28, 2026, Star Consulting partnered with AIESEC in Vietnam to deliver two sessions, “Beyond the Future: AI Application in Business” and “Beyond the Future: Rethinking Product with AI,” as part of an experiential learning program for Grade 11 Vinschool students at British University Vietnam (BUV).
The program aimed to introduce students to practical applications of artificial intelligence (AI) in business and product development while fostering creative thinking, problem-solving skills, and a proactive approach to learning. By combining expert-led sessions with hands-on activities, students had the opportunity to apply AI tools directly, develop their ideas, and turn them into tangible outcomes.
AI Applications in Business – From Knowledge to Tangible Outcomes
As artificial intelligence (AI) becomes increasingly integrated into business operations, understanding and effectively leveraging this technology has become an essential capability. AI not only supports information processing and improves operational efficiency but also opens up new opportunities for content creation, idea development, and problem-solving.
During the program, Ms. Nguyen Thi Thu Phuong – Senior Consultant in HR Strategy, Human Resource Management, and Organizational Development at Star Consulting – directly guided students in exploring AI applications in business and developing a product-oriented mindset.
Through the “AI Application in Business” session, students went beyond theoretical learning to engage in hands-on activities immediately following the instructional segment. Working in groups, they used AI tools to create communication materials, including posters and short videos, gaining firsthand experience of how technology can support content development and turn ideas into tangible outcomes.
These practical activities helped students begin to understand the connection between technology use, goal setting, and creating deliverables that meet specific requirements. At the same time, they had the opportunity to explore AI's potential as a tool for creativity and innovation, moving beyond passive learning toward active application.
Students gaining hands-on experience in creating posters and short videos with the support of AI.
Rethinking Product Development with AI: From Ideas to Solutions
In addition to exploring AI applications in business, the program also focused on developing a product-oriented mindset through the “Rethinking Product with AI” session.
Throughout the product development process, technology can support research, creativity, and solution design. However, identifying the right problems, understanding user needs, and selecting appropriate approaches still require proactive human thinking and judgment.
With this perspective in mind, students were encouraged to propose their own product ideas, develop plans, design promotional materials, and prepare presentations to introduce their group projects. Through collaborative activities, students had opportunities to exchange perspectives, refine their ideas, and work together to develop their products.
The presentation sessions, in particular, provided an opportunity for each group to showcase the outcomes of their practical work while strengthening their ability to organize information, communicate ideas effectively, and present solutions to an audience.
By progressing from idea generation to design and presentation, students gained firsthand experience with the fundamental stages of product development while deepening their understanding of how AI can support creativity and innovation.
Group representatives presenting and introducing their products during the program.
Developing AI Competencies Through Creative Thinking and Practical Skills
A key highlight of the “Beyond the Future” program was its hands-on learning approach, which encouraged students to actively explore, exchange ideas, and apply their knowledge throughout the learning process.
From using AI to create posters and short videos to developing their own ideas, designing promotional materials, and presenting their products, these activities provided students with opportunities to strengthen essential skills, including critical thinking, creativity, teamwork, communication, and problem-solving.
In the AI era, technological competence goes beyond familiarity with new tools. It also involves the ability to ask the right questions, evaluate outcomes, and apply technology effectively to address real-world challenges.
Through the two sessions, students gained practical exposure to AI applications while developing a deeper understanding of the importance of human thinking and judgment in leveraging technology and generating innovative ideas.
These experiences also highlighted the value of integrating AI education with business project development activities for students. With appropriate guidance and mentorship, students can gradually apply their technological knowledge to researching ideas, developing plans, designing solutions, and preparing presentations for real-world projects or business competitions.
Star Consulting Empowers the Next Generation with Future-Ready Skills
With a focus on bridging professional expertise and practical applications, Star Consulting is committed to providing training, consulting, and coaching programs that help students strengthen their AI competencies, business acumen, and innovative thinking. In particular, mentoring students in developing ideas, implementing real-world projects, and preparing for business and entrepreneurship competitions is part of its approach to encouraging young people to apply their knowledge in practice.
Through the “Beyond the Future” program in collaboration with AIESEC in Vietnam, Star Consulting continues to reinforce its commitment to competency development through experiential learning, encouraging students not only to explore emerging technologies but also to think independently, collaborate effectively, and bring their ideas to life.
Star Consulting believes that preparing for the future is not just about embracing new technologies, but also about developing the mindset, creativity, and ability to turn ideas into action.
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☎ (+84) 902 289 810
🏢 Address: 2nd Floor, 29 Loc Street, Xuan Dinh Ward, Hanoi
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