For a Sustainable Indochina: Behind Star Consulting and Nu Quest's Collaboration

As the global business landscape shifts rapidly towards sustainable development, ESG (Environmental, Social, and Governance) is no longer a “nice to have” – it has become a strategic imperative. In the Indochina region — encompassing Vietnam, Laos, and Cambodia — ESG is emerging not just as a trend, but as a vital foundation for long-term growth, international integration, and brand resilience.

Recognizing the urgent need for practical, context-appropriate ESG capabilities in the region, Star Consulting has entered a strategic partnership with Nu Quest Management Pte. Ltd., a leading ESG training and consulting firm based in Singapore. But why was Nu Quest selected as Star Consulting’s chosen partner for ESG development in Indochina?

MOU Signing Ceremony on April 1st, 2025 – Mr. Shahrill AJ, Representative of Nu Quest (left), and Ms. Nguyễn Thị Phương, Representative of Star Consulting (right)

1. Global Expertise with Regional Understanding

Nu Quest brings over 15 years of experience delivering ESG consulting and leadership development programs across Asia, with a deep understanding of emerging markets. Headquartered in Singapore — one of the region’s ESG pioneers — Nu Quest blends international best practices with localized insights, ensuring that ESG strategies are not only aligned with global standards but also grounded in the realities of Indochinese businesses.

2. A Human-Centered, Forward-Looking Approach

Unlike many traditional consultancies focused solely on compliance or technical reporting, Nu Quest prioritizes building internal capacity and shaping ESG mindsets among leaders and core teams. Their programs integrate global frameworks (GRI, SASB, TCFD, etc.) with practical tools, real-world simulations, and modern training methods — equipping organizations to live and lead with ESG, not just report on it.

MOU Signing Ceremony on April 1st, 2025

3. Strategic Alignment with Star Consulting’s Vision

Star Consulting and Nu Quest share a common belief: ESG must go beyond surface-level implementation. It needs to be embedded in leadership thinking, operational strategy, and organizational DNA. This partnership is not just about offering services — it’s about turning ESG from concept into capability, and from compliance into competitive advantage.

4. Co-Creating a Localized ESG Ecosystem

Together, Star Consulting and Nu Quest will co-develop a sustainable ESG ecosystem in Indochina. This includes leadership development programs, strategic consulting for sustainable growth, ESG reporting support, and community-impact initiatives. These offerings are designed to be adaptable for both large corporations and the region’s vibrant SME sector — where practical ESG implementation is most urgently needed.

Both parties are committed to “Shaping Tomorrow’s ESG Leaders” in Vietnam and the Indochina region.

The collaboration between Nu Quest and Star Consulting was not just about expertise — it was about shared values, cultural synergy, and a mutual commitment to driving meaningful, long-term impact. At Star Consulting, we believe that with the right partnerships, ESG can truly take root and thrive in Indochina — building not only stronger businesses, but a more sustainable future for the region.

📩  Get in touch with Star Consulting today for tailored guidance on how to turn ESG into a sustainable competitive advantage for your business. Reach out to us via email at info@starconsulting.com.vn.